The Ecommerce Playbook Podcast
Join Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses.
For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain.
So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone.
Click below to follow for weekly broadcasts from the ecommerce frontlines.
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Recent Episodes
Black Friday Strategy for the Power 30 Days of Q4
Luke Austin, President of Common Thread Collective, joins Richard Gaffin to explain how to keep shoppers engaged afte...
The BFCM Prep Checklist: From Least to Most Impact
Joy Sharma, who leads CTC's seven-figure service offering, joins Richard with one goal: give every 7-figure ecommerce...
Skullcandy Is Building Black Friday Demand With TikTok Shop
By the time Black Friday arrives, Skullcandy wants customers ready to buy.
Evin Catlett, Skullcandy’s Global VP of Ec...
Turning Black Friday Shoppers Into Customers Who Stay
Justin Palmer, Founder & CEO of Home Life Brands, joins Taylor Holiday live at Commerce Roundtable in San Diego t...
Your Black Friday Sale Doesn’t Need to Last All November
Kyle Yeoman, President of Groove Life, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain why t...
The Video Volume Secret Behind Every Winning TikTok Shop Program
Tyler and Alex from TBAR just joined CTC — and in this episode, Shack sits down with them right after their first-eve...
The Machine: How We Back-Check Every Q4 Plan Before BFCM
8 year CTC veteran Garrett Hord sits down with Randall to break down what separates the brands that crush Q4 from the...
We Acquired the Fastest-Growing TikTok Shop Agency.
CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits d...
Why September Is the Most Important Month of Your Q4
Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or mor...
The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood
Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggle...
Black Friday Strategy for the Power 30 Days of Q4
Luke Austin, President of Common Thread Collective, joins Richard Gaffin to explain how to keep shoppers engaged afte...
The BFCM Prep Checklist: From Least to Most Impact
Joy Sharma, who leads CTC's seven-figure service offering, joins Richard with one goal: give every 7-figure ecommerce...
Skullcandy Is Building Black Friday Demand With TikTok Shop
By the time Black Friday arrives, Skullcandy wants customers ready to buy. Evin Catlett, Skullcandy’s Global VP of Ec...
Turning Black Friday Shoppers Into Customers Who Stay
Justin Palmer, Founder & CEO of Home Life Brands, joins Taylor Holiday live at Commerce Roundtable in San Diego t...
Your Black Friday Sale Doesn’t Need to Last All November
Kyle Yeoman, President of Groove Life, joins Taylor Holiday live at Commerce Roundtable in San Diego to explain why t...
The Video Volume Secret Behind Every Winning TikTok Shop Program
Tyler and Alex from TBAR just joined CTC — and in this episode, Shack sits down with them right after their first-eve...
The Machine: How We Back-Check Every Q4 Plan Before BFCM
8 year CTC veteran Garrett Hord sits down with Randall to break down what separates the brands that crush Q4 from the...
We Acquired the Fastest-Growing TikTok Shop Agency.
CTC just acquired TBAR Partners — the fastest-growing TikTok Shop agency in the country. In this episode, Luke sits d...
Why September Is the Most Important Month of Your Q4
Black Friday is not won in November. According to CTC data, brands that grow their active customer file by 10% or mor...
The Supplement Industry Is Broken, Sports Cheating Is Rational, and Influence Is Misunderstood
Taylor and Andrew dig into three topics that have more in common than you think: why the supplement industry struggle...
